"I opened Rainbow Optics in September of 1977 with my own vision of how an optical shop and a business should be conducted. I felt that the business was an extension of my personal life and those goals and values that I believed in could be achieved in a business setting.
Every customer that walks through our door is very special and our primary job is to make that customer happy. Any problems that arise are easily solved by asking What is it that the customer wants? If we keep our primary focus on people and how special they are, we can never go wrong."
-Richard Greene, founder