"I opened Rainbow Optics in September of 1977 with my own vision of how an optical shop and a business should be conducted. I felt that the business was an extension of my personal life and those goals and values that I believed in could be achieved in a business setting.

The ideals of honesty, compassion, honor, craftsmanship, and service are the goals I ask of you. Make everyday meaningful by making it a difference that you've been here. It is all of you individually and you collectively that make Rainbow Optics a success.

Every customer that walks through our door is very special and your primary job is to make that customer happy. Any problems that arise are easily solved by asking 'What is it that the customer wants?' If you keep your primary focus on people and how special they are, you can never go wrong."


Richard Greene, 1991

Rainbow Optics Founder

Rainbow's Unconditional Warranty